Research Paper
Year: 2022 | Month: January | Volume: 9 | Issue: 1 | Pages: 666-675
DOI: https://doi.org/10.52403/ijrr.20220178
The Analysis of the Development Strategy Center of the Increased Use of Domestic Products of the Ministry of Industry
Sondhy Kamesworo1, Arief Daryanto2, Raden Dikky Indrawan3
1,2,3Graduate IPB Business School, Indonesia
Corresponding Author: Sondhy Kamesworo
ABSTRACT
The use of the Analytical Hierarchy Process (AHP) in this study is to help determine the priorities of the strategy from a list of alternative strategies that have been produced by the SWOT matrix. List of alternative development strategy of the organization is obtained through the analysis of external factors and internal factors that affect the performance of the organization. Center of the Increased Use of Domestic Products (P3DN) the Ministry of Industry has strategic objectives to be achieved, however, based on the Annual Performance Report, there are two objectives are not achieved, namely the percentage of the value of the achievements of the use of domestic products in government procurement as well as the value of domestic products used in the process of government procurement. Regarding these conditions the board stated that Pusat P3DN need to formulate the priority strategies that can optimize the capabilities of the organization as well as improve internal weaknesses. The stages of analysis that is implemented to achieve these goals is to do the evaluation of external and internal factors of the organization, to map the position of the organization based on the IE matrix, the set of alternative strategy through SWOT matrix, determine the priority of the strategy with the approach of AHP and finally formulate managerial implications that contains the program of work to support the achievement of the priorities of the strategy selected. The priority of the strategy chosen, among others, the Increase in the implementation of the P3DN through the monitoring and evaluation of government agencies and industry in the country, the Optimization of the campaign and branding P3DN to Government Units as well as Build information systems P3DN as the basis of the work program of the organization.
Keywords: strategy development, SWOT, AHP, Center of the Increased Use of Domestic Products.
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