Research Paper
Year: 2022 | Month: February | Volume: 9 | Issue: 2 | Pages: 204-208
DOI: https://doi.org/10.52403/ijrr.20220229
Analysis of the Effectiveness of the Application of Green Marketing to Typical Minang Restaurants with the Case of a Rumah Makan Sederhana Ringroad, Medan Branch
Vanessa Aulia Putri1, Sukaria Sinulingga2, Sugiharto Pujangkoro3
1,2,3Universitas Sumatera Utara, Indonesia.
Corresponding Author: Vanessa Aulia Putri
ABSTRACT
This study aims to find out and analysis of the effectiveness of the application of green marketing to typical Minang Restaurants with the case of a Rumah Makan Sederhana Ringroad, Medan Branch. This research is a causal descriptive study with a quantitative approach. This research was conducted at Rumah Makan Sederhana Ringroad, Medan Branch. The sample in this study amounted to 100 people obtained using judgment sampling. This research uses multiple linear regression technique which consists of t test and F test. The results obtained in this study indicate that green marketing are product, price, place, and promotion have a positive and significant effect on customer awareness.
Keywords: Green Marketing, Product, Price, Place, Promotion, Customer Awareness.
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