Research Paper
Year: 2022 | Month: April | Volume: 9 | Issue: 4 | Pages: 203-216
DOI: https://doi.org/10.52403/ijrr.20220426
Business Development Strategy Tenant Business Incubator STP IPB; Case Study PT Ecodoe Widya Candia Internasional
Muhammad Ridha1, Rizal Syarief1, Rokhani Hasbullah1
1Business School – IPB University, Jl Pajajaran Bogor
Corresponding Author: Muhammad Ridha
ABSTRACT
Ecodoe is one of the companies that move in the field of E-Commerce souvenirs and gifts that are present to provide solutions for companies that need souvenir kits, without having to buy retail. Behind the growth of startups that seem significant, there are also failures that befall the perpetrators in various business sectors. Once support from governments and external agencies ends, revenue from startups tends to decline to the point that puts these businesses in a situation called the 'Valley of Death'. The study used the Internal Factor Evaluation Matrix (IFE) and the External Factor Evaluation Matrix (EFE) to identify the inernal environment and external environment of the company that are the strengths, weaknesses, opportunities and threats of Ecodoe. Furthermore, using Matrix IE analysis to find out the position of the company and produce alternative strategies using the SWOT matrix The results of the analysis of the preparation of alternative strategies with the SWOT matrix method on Ecodoe resulted in thirteen alternative strategies.
Keywords: ECODOE, SWOT, Start Up.
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