Review Paper
Year: 2022 | Month: May | Volume: 9 | Issue: 5 | Pages: 95-101
DOI: https://doi.org/10.52403/ijrr.20220516
Digitization of MSMEs in Improving the Economy in the Era of COVID-19 Pandemic
Mada Angga Dwi Nata1, Meyta Pritandhari2, Friska Octavia Rosa3
1Faculty Of Economics and Business Economics Education Malang State University, Malang, Indonesia.
2,3Faculty of Teacher Training and Education, Muhammadiyah University of Metro, Lampung, Indonesia
Corresponding Author:MadaAngga Dwi Nata
ABSTRACT
The Covid-19 pandemic that resulted in a prolonged economic crisis if not taken seriously. The implementation of strict health protocols was put in place to reduce the number of covid 19 spread. This resulted in the economy, especially MSMEs, being seriously affected. To overcome this, one solution is the digitization of MSMEs in the framework of national economic recovery. Opportunities and challenges for MSMEs in digitizing their businesses. The easier access to sales with digital systems can directly increase the income of MSMEs. However, with the implementation of digitalization there will be increasingly fierce competition. Therefore, MSMEs must have a creative and innovative strategy for their business to be able to maintain their business.
Keywords: digitization, covid 19 pandemic, MSMEs.
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