IJRR

International Journal of Research and Review

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Research Paper

Year: 2022 | Month: May | Volume: 9 | Issue: 5 | Pages: 252-258

DOI: https://doi.org/10.52403/ijrr.20220532

A Study on Human Resource Management Practices in Organized Retailing Outlet with Special Reference to Selected Retailers in Coimbatore City

Dr. D. Sathya Santhy

Assistant Professor & HOD of Commerce, Department of Commerce, Cherran College for Women,
J.J Nagar, Kangayam Main Road, Arasmpalayam (P.O), Tiruppur-6410604, Tamil Nadu, India.)

ABSTRACT

This study aims to assess the retail formats in India have evolved vastly over a relatively short period of seven to eight years. Human resource management practices in Organized retailing outlet with special reference to selected retailers in Coimbatore city. Retailers today are focused on drawing customers into the Stores to drive sales while at the same time reducing cost overheads. This present study aims to focus on beyond the impact of globalization and mergers and acquisitions, retail organizations continue to struggle with the recruitment of service-oriented employees.

Keywords: Human Resource Management, Organized, retailing, Growth and retailers .

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