Research Paper
Year: 2022 | Month: May | Volume: 9 | Issue: 5 | Pages: 336-342
DOI: https://doi.org/10.52403/ijrr.20220541
Design of E-Commerce Applications of Kota Pari SMEs Based on Woocommerce
Muhammad Muttaqin1, Supina Batubara2
1,2Faculty of Science and Technology, Universitas Pembangunan Panca Budi, Medan, Indonesia.
Corresponding Author: Supina Batubara
ABSTRACT
Marketing trends are shifting from conventional (offline) to digital (online). E-Commerce applications for business actors are able to market their products from anywhere and anytime via the internet. The focus of the issues raised, namely: (1) how to design a Woocommerce-based E-Commerce Application (2) How to implement E-Commerce Applications for small and medium enterprises (SMEs) in Kota Pari Village. To reveal this problem, this research uses qualitative research that is useful for providing facts and data regarding the Design of Woocommerce-Based E-Commerce Applications for Small and Medium Enterprises (SMEs) in Kota Pari Village, then the data is analyzed using a grounded theory approach which provides development to the field of research studies. Then the data collection techniques using interview, documentation, and observation techniques. Data analysis techniques with data reduction, data presentation and conclusion drawing. While the theory used in this research is an integrated marketing trend communication theory combined with Woocommerce techniques. From the results of the study it was found that through the E-Commerce Application, business actors can establish relationships with customers in a fast response (fast response). The benefits of implementing E-Commerce Applications are related to the 4P marketing trends (product, price, place, and promotion). Suggestions for SMEs in Kota Pari Village must keep updating marketing trends, both conventional and digital, consistently, especially regarding E-Commerce applications, they can be developed again in their management, because so far they are still managed by each business actor.
Keywords: SME, E-Commerce App, Woocommerce, Marketing Trend.
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