Research Paper
Year: 2022 | Month: July | Volume: 9 | Issue: 7 | Pages: 733-740
DOI: https://doi.org/10.52403/ijrr.20220777
Public Transportation User Movement Analysis of Passenger Satisfaction with SEM PLS Method at the Tangerang Selatan City Bus Terminal
Deni Riyanto1, Nunung Widyaningsih2
1Postgraduate Student, Department Master of Civil Engineering, Mercu Buana University, Jakarta, Indonesia
2Postgraduate Lecturer, Department Master of Civil Engineering, Mercu Buana University, Jakarta, Indonesia
Corresponding Author: Deni Riyanto
ABSTRACT
The characteristics of the movement of public transportation users in South Tangerang City must be reviewed and analyzed so that the use of public transportation can be used as one of the best alternatives in implementing an integrated city infrastructure service system. The purpose of this study is to identify the characteristics of public transportation users who use the terminal in South Tangerang City, to find out the factors that influence people's satisfaction in choosing a bus terminal, and to analyze the influence of movement, facilities and zones on bus terminal user satisfaction and perceptions of public transportation users. in the city of South Tangerang.
The research approach used is quantitative with primary data sources obtained from a questionnaire instrument to 160 users of Public Transportation Bus Terminals in South Tangerang City. The data analysis method used is Structure Equation Modelling (SEM) – Partial Least Square (PLS) with SmartPLS 3.0 program to measure the inner and outer models of this study and to assess the effect of exogenous variables on endogenous variables.
The results of the analysis show that the factor that has the most direct influence on user satisfaction is the mode facility variable with a t-statistic value of 5.377 > 1.87 while the zone variable has no positive and insignificant effect on the perception of public transportation users because it has a p-value of 0.187 > 0. .05 and t-statistic 1.32 < 1.87 or in other words that the perception of terminal users in South Tangerang City is not affected by zones or locations, so wherever the terminal is, if there is a demand from transportation users, it can be approved.
Keywords: bus terminal, SEM-PLS, customer satisfaction, user perception
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