Research Paper
Year: 2022 | Month: August | Volume: 9 | Issue: 8 | Pages: 641-649
DOI: https://doi.org/10.52403/ijrr.20220850
The Effect of Education Costs, Promotions, And Facilities on Students' Decisions to Choose to Learn at the Faculty of Medicine, Prima Indonesia University Through Attitude as A Moderating Variable
Lamsahat Pangihutan Malau1, Yusuf Ronny Edward2, Salman Faris3, Milka Rositi Sianipar4
1,2,2,4Faculty of Economics, Prima Indonesia University, Medan, Indonesia
Corresponding Author: Lamsahat Pangihutan Malau
ABSTRACT
This study aims to analyze the effect of education costs, promotions, and facilities on student decisions to choose to study at the Faculty of Medicine, University of Prima Indonesia through attitude as a moderating variable. The subjects of this study were students of the Faculty of Medicine, University of Prima Indonesia, totaling 189 students. The sample in this study was selected using the proportionate stratified random sampling method. The variables studied in this study include education costs, promotions, and facilities, student decisions, and attitudes. In analyzing the data, the researcher conducted instrument testing, multiple linear regression, hypothesis testing and moderation testing (MRA) using the IBM SPSS version 26 application. The statistical test results showed the cost of education (0.032), promotion (0.000), and facilities (0.000) simultaneously affect the decision to choose. Partially, the three variables also have a significant effect on the decision to choose when viewed from the significance value of 0.000 (p <0.005). Based on the results of the coefficient of determination test, the R square value is 0.370 and it can be concluded that the cost of education, promotion, and facilities is able to explain the decision to choose by 37.0%. While 63.0% is explained by other independent variables that are not included in this study. From the results of the moderation test, it can be seen that only the attitude variable (0.031) is able to moderate the influence of facilities on the decision to choose.
Keywords: Tuition fees, Promotions, Facilities, Choice decisions, Attitude
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